Your 2022 Digital Marketing Checklist

December 17, 2021

The new year is right around the corner! What does your 2022 digital marketing strategy look like. 

We’ve created the ultimate digital marketing checklist - a list of best practices your business can put into action as you plan for 2022. Download our helpful checklist for the best tips in digital marketing in 2022.

Download the Checklist 

Complete the form to download the checklist + have it emailed to you.

Blue Sky Marketing 2021 Digital Marketing Checklist


2022 Marketing Checklist

The new year provides a great opportunity for digital housekeeping!

  • Change Your Passwords - You should be changing your password regularly, but it's good digital hygiene to update your passwords each year.
  • Google Analytics Account Health - Audit your Google Analytics account to ensure your metrics align with your goals. Are you tracking everything you'd like to track? Have your goals changed?
  • Google Analytics 4 – If you haven’t already, set up a Google Analytics 4 property to start collecting data. You will want to make sure you are tracking custom events specific to your business to start training the property’s machine learning.
  • Lead Generation & Cookie-Geddon – Is your website positioned to collect leads and track visitors after cookie-geddon? The sunset of the 3rd party cookie will mean changes in how visitors are tracked. Make sure you have a plan to collect first-party data and keep a pulse on changes in your analytics.
  • SEO - Check your organic traffic and position in Google Search Console or a tool like SEM Rush. Does your marketing plan include tactics to grow organically? How are your website’s Core Web Vitals looking?
  • Check Your Content Strategy - Does your content in 2022 align with your goals? Check your messaging for seasonality, keyword inclusion, and structure for readability. Ensure that any new content you plan to generate is helpful and valuable to the reader.
  • Email Marketing - Have you considered unsubscribing or archiving contacts who have not engaged with your emails? Do you have a plan to use and integrate your first-party data into nurture campaigns? When open rates decline as a reliable metric, do you have a plan to measure different email KPIs?
  • Automation - Have you found ways to automate your sales and marketing tasks to increase conversion rates? Which content do you need to curate to push leads further down the funnel?
  • Video Marketing - Video remains the #1 source of content consumed on social media and websites, and 94% of respondents in a study by Lemonlight say that video helped them make a purchase decision at least once. Do you have a video marketing strategy included in your 2022 plan?
  • Organic Social Media - Is your content calendar ready to launch? Create a plan to share your content that includes timely updates, relevant hashtags, and engaging post content.
  • Facebook & Instagram Ads - Set your ad account up for success by starting with clear objectives, optimized pixels, and creative testing to ensure performance. If you don't have a Business Manager, get one and store all your assets in there. Turn on 2-Factor Authentication (2FA) on your personal account to protect your ads account from hackers.
    • TIP: Check performance in Google Analytics to see how iOS14’s changes have impacted your social media ads performance reporting. Implement Facebook’s Conversion API or similar server-side tracking so you don’t lose on conversion tracking.
  • Google Ads – Check if your business can benefit from the new campaign types and tools Google launched in 2021. Test new Google Ads tools like Discovery ads, Display expansion, and data-driven attribution.

What’s New for Digital Marketing in 2022?

100% digital sales, personalization of the online purchase journey, and creating a seamless virtual experience will likely be the most important takeaways for 2022.

According to HubSpot and McKinsey, more than ¾ of buyers and sellers prefer self-serve and remote human engagement over face-to-face interactions and 48% of salespeople closed deals of $500,000 without ever meeting the buyer in person. This huge shift in buyer preference signals that digital marketing needs to lead to a seamless digital sales process.

Blue Sky’s approach to 2022 will focus heavily on what we already do best.

  • Implement best practices for online user experiences
  • Focus on UX’s optimized for generating first-party data/leads
  • Implementing technical solutions that focus on speed and core web vitals
  • Generating high-quality original content that users find valuable
  • Keeping a pulse on the ever-changing digital ecosystem as Google Ads, Google Analytics, Facebook, and other major platforms make impactful changes for businesses

Kick-off Your 2022 Digital Marketing Strategy

As a 100% digital marketing agency, we know that this process can be overwhelming, which is why we made this list easy to download and keep on hand.

If you are interested in getting ahead of the game next year, we have you covered. Blue Sky Marketing always has your back and has helped our clients get the results that they need from their digital marketing strategy for over 10 years.

We would like to help your company’s digital marketing efforts thrive in the new year. Start the conversion today. »

BONUS TIP for Reading to The End

Website Audit! The new year is a good time to take a detailed look.

  • When was the last time you thoroughly reviewed the content on your website for out-of-date information?
  • Have you checked your “About Us” page to make sure it reflects your current team?
  • Have you reviewed your Metadata for accuracy?
  • Review the creative and layout of your website – does it still reflect who you are as a brand and your position in 2022?

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"At the start of COVID19 in March, I got with Blue Sky to make our online presence even more robust. Since then, our numbers have drastically improved."

Website Development & Data Management, Blue Sky Marketing has produced over 110 websites over our 10-year history. Data management and reporting are crucial to making informed decisions · and we have produced interfaces that track and report on key data points critical to our clients’ business.
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