Blue Sky Marketing

Facebook Housing Ads: The New Targeting Reality and What it Means | 18 September 2019

How many times can the Facebook Apocalypse hit the marketing world? New algorithms and sweeping changes are hardly anything new to the social media savvy. But if you’re in the business of marketing for the housing industry, August 26, 2019 is a date that you’ll not soon forget. It was the deadline to identify any ads for U.S. Credit, Employment, and Housing Ads as belonging to a “Special Ad Category.” This was an accelerated timeline from the original December 31,... Full Story

#INBOUND19: CMO of HubSpot Kipp Bodnar & SparkToro's Rand Fishkin | 04 September 2019

Couldn't make it to HubSpot INBOUND 2019? Let us share some takeaways! Session: Marketing Then & Now: A Fireside Chat with SparkToro's Founder Rand Fishkin and HubSpot's CMO Kipp Bodnar Top takeaways: Privacy laws and steps that browsers are taking are soon going to make multichannel funnels more difficult to track. Correlation vs causation reporting shifts are going to be a lot of what is happening in 6-12 months. Brand search lift, etc is... Full Story