Google Ads Campaign Budgets Google Ads, formerly known as Google AdWords, allows you to set an average daily budget for your campaigns, with the flexibility to change your Google Ads campaign budget at any time. Your average daily budget is the average amount you’d like to spend each day over the course of the month. Your spending may vary each day, but you will never pay more than your monthly spending limit. This is the average daily budget you set, multiplied by the average number... Full Story