Twitter is continuing to grow and can be a great way for businesses to expand their social reach. Obtaining more followers and using key hashtags allow you to have a relationship with your customers and potential customers, boost awareness of your company, create product awareness, and promote new products. According to Twitter's recent survey, 72 percent of users are more likely to make a purchase from small and medium-sized businesses (SMBs) they follow on Twitter. See more... Full Story

The Crystal Awards are just around the corner. This year, start with an insider's view into judging and how to prepare your entries for maximum points. Below is a PDF of the presentation from the AMA Houston event held by the Crystal Awards Judging Committee. How To Create Winning Crystal Awards Entries Full Story