What does a firm specializing in digital marketing do when it turns 10 during a pandemic? Take the celebration virtual. Blue Sky Marketing did exactly that in a full-fledged celebratory campaign that stretched over 10 days and included daily eblasts, social media posts and games while also supporting local charities. Watch our 10th-anniversary videos on YouTube. “We wanted to throw a party much like what we did for our fifth anniversary, but with the pandemic, the timing just... Full Story

  By now, most people have at least a base-level understanding of what PPC (pay-per-click) is and what it’s meant to achieve. My father, for instance, has managed to make it to 2020 not entirely sure if he “has email.” With this in mind, he understands enough about PPC to think of it as the yellow pages for the internet.  To break it down in layman’s terms, PPC acts as the facilitator, or perhaps the liaison, between a product or service for those that... Full Story

Make no mistake – COVID-19 and the new normal will change homebuilding. Home is everything now – these days, home is where you work, entertain and educate your children, and stay safe in an ever-changing world. The lasting effects will make their way into new home construction. Below are some ways that we believe will help homeowners live healthier and safer lives. A New Homebuying Experience – Virtual Tours Did you know that 41% of Millennials put an offer on a home... Full Story

Concept Date:  July 4, 2010                                      Founding Date:  August 10, 2010 Prior to starting Blue Sky Marketing, I was business partners with Lou Congelio of STANDANDLOU advertising. After several years together, we had decided in January 2010 to go our separate ways. Separation... Full Story

Are you using hashtags to expand your reach on social media? If not, you are missing an opportunity to reach more users and make your content more discoverable on social media. You may be wondering, what is a hashtag and how do you use them. That is where we come in! What Is a Hashtag? Let’s get started with defining what exactly a hashtag is. A hashtag is identified by the pound or hash sign (#) followed by a phrase or keyword related to the content that is being shared. You can use... Full Story