What is Google Analytics 4? A Beginner’s Guide | 26 October 2021

It’s the new generation of Google Analytics – Google Analytics 4 (GA4). With machine learning at its core, GA4 is meant to surface helpful insights from customer data and fill in the gaps that privacy-based restrictions and cookie-less tracking may no longer pick up.  Why is Google Analytics 4 Important? Which Version of Google Analytics are We Using Right Now? 5 Benefits of Google Analytics 4 for a Cookie-less Future How Do You Measure Events in GA4? Why is... Full Story

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