Blue Sky Marketing

The Lone Marketer: How to Balance Strategy and Execution in a Department of One | 28 October 2011

I was reminded today that when you attend any event: the marketing of the event greatly impacts your actual experience at the event. And just as importantly, each participant applies their own personal lens to the event topic and greatly affects how they experience the event. Each of us hears words differently and through the lens of our own life. "The Lone Marketer: How to Balance Strategy and Execution in a Department of One" event was marketed via e-mail as: "From a panel of... Full Story

Keeping Girl Scouts Relevant | 13 October 2011

Yesterday, I had the opportunity to see Mary Vitek, CEO for Girl Scouts of San Jacinto Council speak. The event title "Girl Scouts: an iconic facelift" with a focus on marketing changes to keep the Girl Scouts relevant in the modern world. As a lifelong Girl Scout (coerced at times by my family and sometimes willingly) I was enthusiastic. Ironically, the relevance and need for Girl Scouts was reinforced by the person introducing our speaker at this industry luncheon. As he introduced our... Full Story

In the week of tributes to Steve Jobs | 08 October 2011

Warning: This is a rambling sort of post. My first job out of my MBA program in 1994 was with a company making Macintosh compatible RAID (redundant array of inexpensive storage devices) system and memory products. This was during Jobs' absence from Apple and you could sense a category in confusion at the annual Macworld conferences. Macworld 1995 actually gave me my one of my favorite success stories of all time. It involved meeting a fellow Louisianian in the Starbucks outside... Full Story