Blue Sky Marketing

Better Marketing Through Travel. Or the Power of a Bilingual Brain. | 12 August 2013

At Blue Sky Marketing, we believe that bilingualism and travel go hand-in-hand in generating great marketing ideas. Speaking multiple languages may be an advantage in more ways than one. According to 2010 research by the Carnegie Mellon University, bilinguals are speedier task-switchers than monolinguals. Bilinguals are statistically better at reasoning, at multitasking, at grasping and reconciling conflicting ideas. I "needed" real-world proof of concept so I grabbed a last... Full Story

Summer Fun at Yelp Spring Break - Growing Your Business One Yelp Elite at a Time | 08 August 2013

Any restaurant or retail establishment knows the power of Yelp. The review site lets diners discover great finds on a menu (or ones to stay away from), tips for when to get great deals on happy hour and more through a crowd-sourced rating system. A study last year shows that just a half-star rating increase leads to 19% more business. Read more here.Yelp Growth Through Offline ExperiencesWhat most may not know is that Yelp has a clever way of entering markets and finding the... Full Story

Identifying potential homebuyers using online technology | 04 August 2013

At Blue Sky Marketing, we spend more than a fair share of our time focused on marketing to potential homebuyers. We have both home builder and developer clients and are fortunate to have three top 20 best-selling master planned communities in our client marketing portfolio. We recently attended the PCBC (Pacific Coast Builders Conference) in San Diego to see if we were missing any new trends in marketing to homebuyers. It reinforced what we already knew at Blue Sky Marketing, 90% of... Full Story