Everyone loves email best practices! It makes sending perfect email campaigns a formulaic experience guaranteed to give you great open rates, excellent CTR, and (woot woot) all the ROI! Unfortunately, the party is a little premature. The email world is changing, and things that marketers (us included) have always considered to be a best practice may be coming into question. Take a look and see which email best practices you should test ditching in 2020.   1. STOP: “View in... Full Story