Position Available: Marketing Manager & Client Brand Lead | 10 February 2025

Blue Sky Marketing is currently seeking to hire a highly motivated Marketing Manager & Client Brand Lead. Do you love people? Do you love Marketing? Do you love working with an amazing team of supportive peers who brainstorm creative marketing ideas, troubleshoot and bring out the best in you? This is the place.  Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions,... Full Story

What is Geotargeting in Online Advertising? | 10 February 2022

According to PEW Research, 85% of American adults own a smartphone. More importantly, their phone travels with them as they go about their day, giving valuable behavioral insights about their shopping habits. Geomarketing is location-based marketing that uses this phone location data to reach prospects based on their physical locations. With Geomarketing, you’re able to deliver hyper-relevant ads based on where your prospects live or businesses they visit. The goal a geotargeting... Full Story

SEO Best Practices for Your Blog | 04 February 2022

Last edited: February 2022 The key to SEO blog content is to be helpful to the reader. SEO best practices for your blog include publishing valuable, useful content that your readers will want to bookmark and refer to again, share to others, or link to on their own websites. Your goal: Get visitors to find your website via organic search and then KEEP them on your website with valuable content that answers their query. When visitors stay longer on your page for that search term, Google will... Full Story

Top 25 Industry Blogs to Follow to Stay Up to Date | 14 January 2022

Need to stay up to date on all things digital marketing? So do we. We've compiled our list of favorite industry blogs from our advertising partners like Google and Facebook as well as from our favorite sources for Tech News and Search Engine Marketing. No fluff here - only credible resources with daily updates on the fast-changing world of digital marketing. Advertising Partner Official Blogs Search Engine Marketing and SEO All Things Digital Marketing Social Media Strategy Email... Full Story

Blue Sky Markets Three of the Nation’s Top-Selling Master-Planned Communities 2021 | 05 January 2022

RCLCO’s “The 50 Top-Selling Master-Planned Communities – Year End 2021” is out, and we’re proud to see THREE of our real estate clients make the list! Congratulations! Sienna in Missouri City, TX #25 Woodforest in Montgomery, TX #45 Cross Creek Ranch in Fulshear, TX #48 RCLCO’s report mentions that “A lack of new home inventory despite the consistent and growing demand for new homes was generally cited as the reason for this... Full Story

Your 2022 Digital Marketing Checklist | 17 December 2021

The new year is right around the corner! What does your 2022 digital marketing strategy look like.  We’ve created the ultimate digital marketing checklist - a list of best practices your business can put into action as you plan for 2022. Download our helpful checklist for the best tips in digital marketing in 2022. Download the Checklist  2022 Marketing Checklist What’s New for Digital Marketing in 2022? Kick-off Your 2022 Digital Marketing... Full Story

Remote Work Best Practices for 2022 | 13 December 2021

The number of remote employees working from home 5+ days per week rose from 17% to a 44% after the pandemic hit (Source: Statista), and over 26% of the workforce in the USA will likely remain remote. Is this your business’s first time doing remote or hybrid work? At Blue Sky, we’ve been a 100% remote company since the company was founded 10 years ago. While the rest of the world pivoted to adapt to a remote work environment, it was business as usual for Blue Sky, and our methods... Full Story

3 Things Your Budget Needs in 2022 (And 6 Things to Test) | 22 November 2021

Blue Sky believes in always looking forward. We’ve been updating you about upcoming changes in search engine marketing, social media, and Cookie-geddon, but we know resources, time, and budget are limited. If you could only implement three new things to your 2022 digital marketing budget, what should they be? And why? Here’s our breakdown of which hot topics we feel are most important. These top three “to-do” list items will help you stay connected to your digital... Full Story

Pinterest Ads Best Practices for Small & Mid-Sized Businesses (SMBs) | 04 November 2021

Pinterest says it best: People come to Pinterest to plan their best selves.  As a planning and inspiration platform, Pinterest can help SMBs target prospects as they plan for big things. 89% of weekly Pinners use Pinterest for inspiration in their path to purchase, and the platform has 459 million monthly active users. In short, Pinterest can influence what people buy. Pinterest Ads are visual-first formats that showcase products in the same layout as an organic pin. This... Full Story

What is Google Analytics 4? A Beginner’s Guide | 26 October 2021

It’s the new generation of Google Analytics – Google Analytics 4 (GA4). With machine learning at its core, GA4 is meant to surface helpful insights from customer data and fill in the gaps that privacy-based restrictions and cookie-less tracking may no longer pick up.  Why is Google Analytics 4 Important? Which Version of Google Analytics are We Using Right Now? 5 Benefits of Google Analytics 4 for a Cookie-less Future How Do You Measure Events in GA4? Why is... Full Story

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"We've been able through numerous video channels to bring the project to people's homes. They show up and they say I'm ready to buy. "

Video & Storytelling in Motion, At Blue Sky Marketing, we understand more than just the power of a good story, but the power of a polished video, with its platform in mind · stories that move are increasing engagement and conversions for our clients and our expertise in creating video to deliver brand messaging that drives action has delivered time and again.
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