SEO Best Practices for Your BlogFebruary 04, 2022Last edited: February 2022 The key to SEO blog content is to be helpful to the reader. SEO best practices for your blog include publishing valuable, useful content that your readers will want to bookmark and refer to again, share to others, or link to on their own websites. Your goal: Get visitors to find your website via organic search and then KEEP them on your website with valuable content that answers their query. When visitors stay longer on your page for that search term, Google will deem that page relevant. Pages deemed more relevant increase in search engine ranking. What are 2022 SEO Best Practices for a Blog?In its simplest form, SEO best practices in 2022 boil down to these tips below:
What Makes a Good Blog Topic for SEO Purposes?
TIP: Use bullet points or numbered lists in your blog when showcasing your answer. Google tends to feature blogs that do so in their featured results. Featured results are ones that show up in Google search in-line. A link to your blog then follows beneath the featured result answer. Here’s an example: The Ultimate SEO Checklist for Blog PostsContentIn SEO, content is king – valuable, helpful content is what will encourage a visitor to not only visit your website but use you as a resource to either hoard for themselves or share with others. The goal is for all of your content to be useful. In fact, a Backlinko.com study found that long-form content gets an average of 77.2% more backlinks than short articles. (See what we did there? It’s useful: we linked to it to share with you.) Tip: One way to write a blog is to search for the topic you want to write on Google and look at the top 2 results. Mimic the content and layout of the blog that’s ranked #1 and make yours better (optimized keywords, alt text inclusion, better formatting, your brand’s spin on the content) and longer (but don’t plagiarize – Google penalizes duplicate content).
KeywordsAdd a main keyword, as well as any secondary words you would associate with that keyword, naturally in the blog. Example: The main keyword you want to go after is “vintage handbags”. Other associated keywords might be “vintage designer handbags” and “vintage purses”. You would want to use the words “designer” and “purses” in your blog too. If the words “designer” and “purses” are somewhere in the blog, the search engines nowadays are smart enough to associate them with those other keyword phrases you wanted to target.
ImagesMake sure that ALL images on the blog have descriptive ALT text. For further reading, MOZ, the standard in SEO testing and learning, has a fantastic article on ALT text best practices. What is ALT Text? These are descriptions in the HTML code that describe the image on the page for web crawlers and screen readers for the visually impaired. Their function, in addition to offering web accessibility for screen reader users, is to display the text if the image can’t load in AND provide context to search engine crawlers. Images also help to break up a lot of text on a blog to make it easier for the reader to read. The goal is to maximize the amount of time a visitor is on your site since this gives search engines an indication that your site has content that is valuable enough to a visitor to warrant staying.
LinkingAdding links to your blog is an important part of SEO for your blog. Blogs should have links out to other internal pages using anchor keywords (example: “See our available homes” should link to an “Available Homes” page). Add these links in places where it’s helpful to the reader to get more information. The goal is to maximize the amount of time a visitor stays on your site, so include other relevant content.
Technical SEOOn average, over 65% of sessions to our client websites in 2021 came from mobile traffic – responsive web design is not optional. A large part of SEO strategy includes ensuring that your website meets the technical requirements to deliver a streamlined user experience in addition to valuable content.
SEO Best Practices 2022 SummaryThere is no single correct answer in SEO – best practices evolve as Google’s algorithm changes. However, one thing we’re certain won’t change is the role SEO plays: connecting users with useful content that can help them in their customer journey. Interested in implementing an SEO program for your business? |
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