Blue Sky Marketing's Founding Story

Concept Date:  July 4, 2010                                      Founding Date:  August 10, 2010

Prior to starting Blue Sky Marketing, I was business partners with Lou Congelio of STANDANDLOU advertising. After several years together, we had decided in January 2010 to go our separate ways. Separation takes time and I worked on interviewing my replacement. On July 4, 2010, the prospective employee that was to replace me called to ask a few questions and accepted the offer of employment. I was to train her and join the ranks of the Unemployed on July 31. Yikes!

There was this moment where I went “crud, what do I do now?” I was single, responsible for a mortgage and all my bills; a major life decision was at hand. Start applying for a Job? Or continue my entrepreneurial path?

It was the 4th of July so I did what any sensible American would do; I collapsed with a cocktail into my kiddie pool on my 4th floor rooftop deck in Midtown Houston. As panic swirled for a moment, I looked up at this perfectly blue sky with one cloud floating across my vision and thought “It’s all blue skies ahead. I can start a new company and anything is possible.” In that instant, I took the photo below and sent it as an email to my designer friend to get a logo started for Blue Sky Marketing. This photo has remained on my laptop since then to remind me of the moment this company idea appeared.

Yes, a strategic marketing and business plan came next. Yes, financial concerns came soon behind. But my first client came along in August in the form of Buc-ee’s, then Hotel Derek, Noel Furniture and SureTec. By the end of 2010 there was no turning back. Blue skies were truly ahead.

On our 10 year anniversary, I look back I truly appreciate each and every client who gave us the opportunity to serve.  I look forward to many years ahead paying them back for their trust with excellent service.