How to Increase Your Presence on Twitter

Twitter is continuing to grow and can be a great way for businesses to expand their social reach. Obtaining more followers and using key hashtags allow you to have a relationship with your customers and potential customers, boost awareness of your company, create product awareness, and promote new products. According to Twitter's recent survey, 72 percent of users are more likely to make a purchase from small and medium-sized businesses (SMBs) they follow on Twitter. See more of their findings in their infographic below or here.

With Twitter's growth as an engaging social media platform and especially into their new advertising opportunities for SMBs, it's worth sharing some tips to increase followers and engagement on your Twitter profile, if you have one. Here are a few simple ways you can quickly attract and engage followers for your personal or professional Twitter account.  7 EASY WAYS TO GET MORE TWITTER FOLLOWERS:

• Optimize Your Profile

You can identify what you should be tweeting by identifying what you want to accomplish with your tweets. Be sure that your profile includes important keywords that clearly show why people should follow you.

• Make Your Profile Easy to Follow

Have all your social media platforms including your website, blog, and other social profiles linked to your Twitter account to create more opportunities for new followers.

• Tweet Around the Clock

People are active on Twitter at different times so you need to tweet around the clock. HubSpot, Hootsuite and Buffer are just a few of the many social tools that tweet for you on the schedule you set so you don't have to tweet posts one-by-one. Depending on your time commitment and budget, these could help you maintain an active social feed on your own schedule.

• Curate Content Like a Pro

When it comes to Twitter, it matters more if it's enjoyable, educational, or otherwise valuable to your existing and future followers rather than where the content your tweet came from. Remember the 80/20 rule: 80% of  your posts should  be engaging information from others (followers/third party sites) and 20% about your brand to truly be a social powerhouse.

• Make Your Tweets Visual

Images are now automatically displaying in tweets so this means you can use creative visuals to make your tweets stand out.

• Follow and List a Lot of People

Since people get notified via their email, they are more likely to notice you and follow you back. If you follow someone first, they'll feel more obligated to follow you in return. Be sure that the connection makes sense and that you make the relationship feel important to be reciprocated.

• Attend a Hashtag-Friendly Event

Hashtag events bring in new followers because followers are more drawn to the conversation. Share good content that will attract attention of others following the hashtag.   If you want to attract more online social media followers, learn the types of content that will appeal to and engage them as well as what platforms will put you in front of them. Not sure where to start? Contact Blue Sky Marketing if you would like more information about how to manage your marketing communications. To read further conversation on this topic, visit HubSpot's article here. Sources: HubSpot, Twitter