Better Marketing Through Travel. Or the Power of a Bilingual Brain. | 12 August 2015
At Blue Sky Marketing, we believe that bilingualism and travel go hand-in-hand in generating great marketing ideas. Speaking multiple languages may be an advantage in more ways than one. According to 2010 research by the Carnegie Mellon University, bilinguals are speedier task-switchers than monolinguals. Bilinguals are statistically better at reasoning, at multitasking, at grasping and reconciling conflicting ideas. I "needed" real-world proof of concept so I grabbed a last...
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