Volatile pricing. Halting home sale contracts. Low inventory. Supply shortages. And in April 2021, CNBC published an article with bad news, “The surge in lumber prices in the past year has added $35,872 to the price of an average new single-family home.” Ouch. In short, new home marketing is facing some challenges this year. Challenges Facing Builders As of June 2021, there is staggering demand in Texas’s red-hot housing market, and there’s a large swell in demand... Full Story