Customer Experience, commonly known as CX, has become a more crucial part of the marketing process than ever before. In fact, according to IT research and advisory company, Gartner, 89% of businesses will soon compete mainly on customer experience. Why is it so important, and what exactly is CX? To answer these questions, let’s first go back for a moment to a simpler era. One when there was no social media, no Internet, and when people’s sole interaction with a product or... Full Story