Yelp is an important site for small businesses. The Blue Sky Marketing team met with a Yelp expert who gave us tips on how to improve your Yelp Business Listing. Check out our tips below. Why Yelp? 74% of consumers look at review sites first when searching for a local business. And yes, you guessed it - Yelp is the most popular! Businesses who have a Yelp listing receive 129% more website visitors and 82% of people who visit Yelp have the intentions of purchasing something. The... Full Story

The Pew Research Center has been measuring the ways in which Americans use social media to seek information and interact with humans and brands for about a decade. The most recent yearly report is an overall snapshot of social media platform usage trends as reported from a survey conducted of approximately 1,500 participants in spring 2015. Here are the key takeaways for marketers: Facebook is Still King – And Growing According to the report, Facebook is still the most popular... Full Story