AdWords Automated Rules & Scripts - User Beware | 18 January 2016

I’ve never been much of a gamer but I would considered managing an AdWords campaign pretty close to that. You have a life-force (daily budget), a series of challenges (bidding, ad content, etc) and enemies to battle (competitors). The game changes minute by minute and you have to stay on top of things.   One of the ways to stay on top of things is to monitor the account daily, making changes to each keyword's bid and every ad's text but that might not be beneficial to... Full Story

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