When B2B Social Media Does Not Make Sense

October 01, 2010 The question arises frequently - do we need to be engaged in social media? After clarifying what the person defines as social (which is still subject to debate in the world lexicon), I stop to to think of when you should not have social media in your overall marketing plan. • Few Customers:  If you have a tiny customer base (perhaps you have only 5 customers) that you are actively engaged with on a daily basis. • If the people you are trying to talk to can't access the Internet. Perhaps the people you target are in regulated industries that can not access the outside Internet from work. (i.e., some military/electric industry). • If you have a lack of resources to manage the channel of communication, you shouldn't engage in social media. This seems like a big pain point for smaller organizations.

Explore our Blog


Client Testimonials

"On a platform like Hubspot, you're serving them what they are after, not what you wish they were after. You're serving them what they want."

Marketing Automation and Smarketing, Who likes measurable success? Marketing automation gives us a tangible platform to share measurable results with our clients. It functions in a capacity to streamline · automate, and measure workflows and tasks. The end result? Increased efficiencies and revenue growth.
Marketing Clients
Danner's Security Newmark Homes The Signorelli Company Viridian: Master Planned Community Johnson Development Corp.