Upcoming AMA Houston SIG Events

September 12, 2013 The American Marketing Association Houston Chapter is ramping up its new year with several great seminars, in which Blue Sky Marketing will be taking part. Coming up in the next month are the following topics:

SEO or SEM? That's the Wrong Question

Interactive Marketing SIG Friday, September 20 | 7:30 a.m. Bank of America, 2302 Fannin, Suite 200, Houston, TX 77002 Panelists will cover:

Content creation's impact on both SEO and SEM
How keyword strategies overlap in SEO and SEM
Balancing SEO/SEM investment for short-term vs long-term click volumes
How to get buy-in on either SEO or SEM spending from your boss.

The Savvy Marketer Achieving More with Tech Tools

B2B Marketing SIG Friday, September 27 | 7:30 a.m. Bank of America, 2302 Fannin, Suite 200, Houston, TX 77002 In this presentation:

Learn how to use technology to gain marketing efficiency and increase customer engagement
Increase market visibility and reach through multi-channel campaigns
Walk away with lead nurturing solutions and tactics
Hear case studies about using technology to CLOSE the process between lead generation and actual customers
Learn the importance of integrating your CRM with digital marketing strategies

Expanding Your Brand Beyond U.S. Borders - Case Studies for Marketing in Latin America and Asia

Multicultural Marketing SIG Wednesday, October 2 | 7:30 a.m. United Way, 50 Waugh Drive, Houston, TX 77007 Learn from this panel of top executives:

How to evaluate and identify the individual markets and segments to penetrate based on your products and services
How to adapt your branding for consumers in Latin America and Asia
How to develop a cost efficient and successful marketing strategy in these target markets