A rollercoaster market, resilient fundamentals, and a call to stop selling on incentives alone — here's what the data said. I recently attended the Zonda Frame session for the Houston region, and walked away with a clearer picture of a market that is, by almost every measure, holding up better than it gets credit for — while carrying real risks that deserve careful watching. The data was dense, candid, and worth unpacking for anyone working in or adjacent to new home development... Full Story

According to PEW Research, 85% of American adults own a smartphone. More importantly, their phone travels with them as they go about their day, giving valuable behavioral insights about their shopping habits. Geomarketing is location-based marketing that uses this phone location data to reach prospects based on their physical locations. With Geomarketing, you’re able to deliver hyper-relevant ads based on where your prospects live or businesses they visit. The goal a geotargeting... Full Story

The number of remote employees working from home 5+ days per week rose from 17% to a 44% after the pandemic hit (Source: Statista), and over 26% of the workforce in the USA will likely remain remote. Is this your business’s first time doing remote or hybrid work? At Blue Sky, we’ve been a 100% remote company since the company was founded 10 years ago. While the rest of the world pivoted to adapt to a remote work environment, it was business as usual for Blue Sky, and our methods... Full Story

When you conduct a search online, chances are that some of the search results Google returns to you will include videos on YouTube. Try it. Your videos can be a gold mine of valuable SEO information – take advantage of your exposure on YouTube and make sure your YouTube videos are optimized to be found when people are looking for a product just like yours. YouTube Video SEO Checklist We’ve included a checklist you can go through for each video you upload to make sure your... Full Story

Last updated: August 30, 2021 This article will cover ad specs, best practices, and screenshots of the most used types of Google Ads Creatives. By the end of this article, you’ll have a high-level understanding of the different options for Search, Display, Video, and Discovery ads, as well as what’s required to set them up. Search - Extended Text Ads Search - Responsive Search Ads Search - Extensions Sitelinks Callouts Structured Snippets Image Extensions Best... Full Story

On a hot Houston summer afternoon, a group of Blue Sky Marketing employees gathered for lunch and conversation to discuss the Netflix production “The Social Dilemma”. Download our document of questions to kick-start the topic with your teams. “The way to think about it is it’s 2.7 billion ‘Truman Shows.’ Each person has their own reality, with their own facts.”- Roger McNamee, early Facebook investor What is “The Social... Full Story

Volatile pricing. Halting home sale contracts. Low inventory. Supply shortages. And in April 2021, CNBC published an article with bad news, “The surge in lumber prices in the past year has added $35,872 to the price of an average new single-family home.” Ouch. In short, new home marketing is facing some challenges this year. Challenges Facing Builders As of June 2021, there is staggering demand in Texas’s red-hot housing market, and there’s a large swell in demand... Full Story

Struggling with low email open rates? Try updating your subject lines. According to Mailchimp, the average email open rate for all industries was 21.33%. If you have a LOW open rate, you can usually blame a mix of these three factors:  The audience/segment you emailed did not align with the content of the message. Your email sending frequency isn’t aligning with your audience. Your subject line was not relevant to the recipient. Evaluating Email Benchmarks As far as... Full Story

In the digital marketplace, reviews have never been more important. They can make or break a consumer’s decision to choose you or your competitor. Whether they are going to a new restaurant, figuring out where to live, finding a dentist, which homebuilder to use for a new home or deciding where to stay on their next vacation, their first stop, more and more, is directly to your reviews.  Within reviews, customers are looking for reports about your business’s quality of... Full Story

Blue Sky Marketing is pleased to announce that we are now a HubSpot Platinum Partner, meeting HubSpot’s requirements of excellence in:  Onboarding Certifications Growth We're proud of our proven record to implement HubSpot marketing for developers, builders, and more industries. Reaching this new tier is a badge of honor, proving our team’s expertise in implementing solutions for our clients for lead generation, revenue tracking, and campaign management. What is... Full Story