Marketing rigor mortis

September 08, 2010 Marketing rigor mortis:  "the fear of making an unjustified leap even when it lands on a correct result" ROI, ROO, Analytics monitoring, A/B split testing, monitoring real-time, focus groups, customer research ... all are wonderful tools and concepts when used to augment your marketing savvy. When utilized as the foundation of all decisions, they can lead to marketing rigor mortis as defined above. Marketing professionals need to take into account the information available to them but we also need to recognize that intuitive leaps are possible if we use the marketing arts in addition to the marketing sciences.

Explore our Blog

Loading...
‹ ›


Sign up for email updates!

Join over 3,000 other marketing professionals to learn how to improve and advance your company's marketing.
 

The Archives

Contact Us
Client Testimonials

"Blue Sky Marketing is expert class when it comes to social platforms. The results say it all. "

Driving Demand With Paid Social Ads , Our social ads team focuses not just on the shiny metrics, but rather prepares strategic campaigns to deliver ROI attribution to paid social campaigns. With a Facebook Marketing Expert on call to assist with campaign analysis · latest trends reports, and beta opps, our social ads team produces cutting edge campaigns with quality results.
Watch Video
More Testimonials
Marketing Clients
Viridian: Master Planned Community Danner's Security Johnson Development Corp. The Signorelli Company Newmark Homes