Heights Walmart - from a marketing point of viewAugust 25, 2010 First off, I am not pro-Walmart nor am I anti-Walmart. As an observer of human behavior for marketing reasons, I am captivated by the contrasts that we display when it comes to deciding what is good and what is not. When we measure the size of our city, big is a good thing. When we count companies, Houston boasts of our number of Fortune 500 companies with a home base in Houston. We count theater seats and boast. And let's not forget big hair. Big is good in so many ways. Then I watch the battle over a Walmart being built in the Heights and suddenly small is the answer. Possible business being lost at mom&pop stores is lamented (would they be mom&pop if they had good marketing?). Traffic snarls are worried over. Small seems the answer. And that is what intrigues me. We are debating about traffic in a neighborhood bounded on all four (4!) sides by major interstate highway systems. We are debating mom & pop businesses in a city and state that celebrate our largeness. Heck, even Houston's population ranks very high in the nation on waist-line size. So, what is it about a Walmart store that gets some people riled up? What part of our psyche says Walmart and its low cost goods are bad? What has the Walmart marketing and public relations department failed to do that they hit this problem every time? Is it simply the American pre-occupation with the underdog? Back to my opening, I am neither for or against, it simply intrigues me. Why all the ruckus?Related Articles |
Explore our Blog
Sign up for email updates!
Join over 3,000 other marketing professionals to learn how to improve and advance your company's marketing.
The Archives
- DECEMBER 2023 (1)
- FEBRUARY 2022 (2)
- JANUARY 2022 (2)
- DECEMBER 2021 (2)
- NOVEMBER 2021 (2)
- OCTOBER 2021 (1)
- SEPTEMBER 2021 (2)
- AUGUST 2021 (2)
- JULY 2021 (3)
- JUNE 2021 (2)
- APRIL 2021 (1)
- MARCH 2021 (3)
- FEBRUARY 2021 (2)
- DECEMBER 2020 (2)
- OCTOBER 2020 (1)
- SEPTEMBER 2020 (1)
- AUGUST 2020 (5)
- JULY 2020 (1)
- JUNE 2020 (1)
- MAY 2020 (2)
- APRIL 2020 (1)
- JANUARY 2020 (1)
- OCTOBER 2019 (1)
- SEPTEMBER 2019 (2)
- AUGUST 2019 (1)
- JULY 2019 (4)
- JUNE 2019 (2)
- MAY 2019 (1)
- MARCH 2019 (1)
- JANUARY 2019 (1)
- SEPTEMBER 2018 (1)
- AUGUST 2018 (1)
- MAY 2018 (1)
- DECEMBER 2017 (1)
- NOVEMBER 2017 (3)
- OCTOBER 2017 (1)
- AUGUST 2017 (5)
- JUNE 2017 (1)
- MAY 2017 (1)
- FEBRUARY 2017 (2)
- NOVEMBER 2016 (3)
- OCTOBER 2016 (7)
- SEPTEMBER 2016 (1)
- JULY 2016 (4)
- JUNE 2016 (3)
- APRIL 2016 (3)
- MARCH 2016 (1)
- JANUARY 2016 (1)
- NOVEMBER 2015 (1)
- JULY 2015 (3)
- JUNE 2015 (4)
- MAY 2015 (2)
- DECEMBER 2014 (1)
- OCTOBER 2014 (1)
- AUGUST 2014 (1)
- JULY 2014 (2)
- JUNE 2014 (1)
- MARCH 2014 (2)
- FEBRUARY 2014 (3)
- NOVEMBER 2013 (2)
- SEPTEMBER 2013 (4)
- AUGUST 2013 (3)
- JULY 2013 (1)
- JUNE 2013 (1)
- MAY 2013 (2)
- APRIL 2013 (3)
- MARCH 2013 (3)
- FEBRUARY 2013 (3)
- JANUARY 2013 (5)
- DECEMBER 2012 (4)
- NOVEMBER 2012 (2)
- OCTOBER 2012 (3)
- AUGUST 2012 (1)
- JULY 2012 (2)
- JUNE 2012 (1)
- MAY 2012 (3)
- APRIL 2012 (1)
- MARCH 2012 (2)
- JANUARY 2012 (1)
- OCTOBER 2011 (3)
- JULY 2011 (3)
- MAY 2011 (2)
- APRIL 2011 (2)
- MARCH 2011 (1)
- FEBRUARY 2011 (1)
- JANUARY 2011 (2)
- DECEMBER 2010 (1)
- NOVEMBER 2010 (2)
- OCTOBER 2010 (9)
- SEPTEMBER 2010 (13)
- AUGUST 2010 (29)
