Facebook Ad Sales to Hit $1.2 Billion This Year

August 13, 2010 EMarketer: Facebook Ad Sales to Hit $1.2 Billion This Year - Advertising Age - Digital. [caption id="attachment_83" align="alignleft" width="300" caption="Facebook Ad Spending 2010"]

[/caption] "Interestingly, Facebook's fastest growing area comes from its self-serve ad platform, which launched in August 2007." Michelle's two cents on this: Having used Facebook advertising for clients over the past few years, I can attest to the ease of use of the platform and to the efficacy. Facebook user targeting is phenomenal, allowing small retail marketers to focus in on local markets in a way that is unsurpassed. Couple Facebook ad spending with local targeted AdWords and you can achieve low-cost and effective.