Blogging for small businesses

October 21, 2010

I have figured out why blogging is so hard for small businesses. You get started and you feel enthusiastic then slowly your days are filled up with new client projects and blogging gets pushed to the side. A successful business to business blog generates prospects, those very prospects can take an independent away from blogging and future development of leads. Interesting paradigm to battle in a small business or sole proprietorship. I frequently tell clients to not start a social media platform (blog, Facebook, Twitter) unless they are going to stay engaged. It seems I should follow my own advice. With a newfound appreciation of the time challenges,  I will.

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