As we move into the second half of Q3 and the ever busy Q4, we look back at 2017 to see the many updates Google AdWords brought us.  Over this year Gmail ads were introduced, mobile continued to see an incredible increase, ad extensions expanded, and remarketing for search appeared.   Gmail Ads With nearly 1 billion users, Gmail is one of the top places to reach potential target markets.  When Google introduced Gmail Ads as a beta program to Blue Sky Marketing, we began... Full Story

The Houston-based marketing agency recorded a three-year sales growth of 488%.  Inc. Magazine ranked Blue Sky Marketing No. 967 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small and mid-sized businesses. Companies such as Microsoft, Dell, Domino's Pizza, Pandora, Timberland,... Full Story

Multicultural minorities in the US are quickly becoming the largest consumer segment in the nation. With more than $3.4 trillion in purchasing power, these younger, more tech savvy buyers are projected to become the population majority by 2044. Reaching the multicultural buyer is essential, and growing diversity demands a more comprehensive approach than traditional demographic targeting. If you’re not currently developing a multicultural marketing strategy, then now is the time to... Full Story

In this new-age digital world, email seems relatively ancient compared to its newer messaging counterparts like Snapchat, Instagram, and Facebook (was You’ve Got Mail really made in 1995?). But, an old dog can learn new tricks.  Email continues to be a main source of conversions and 72.5% of millennials chose email as their preferred communication from a business. When a client has a limited budget, Blue Sky Marketing often suggests a focus on email marketing to get the most bang... Full Story

Marketing professionals face many responsibilities when they write to today’s consumers. They not only have to write clear and engaging content but it also needs to be targeted toward their specific audience. In this blog, we will give you a few tips on how to effectively write your content to today’s consumer. Today’s Typical Marketing Consumer In today’s world, consumers Will invest about one second of their time to decide if they will stay or move on Are more... Full Story