Blue Sky Marketing

ClickZ NYC 2015 Day 1 Wrap Up | 20 May 2015

Recently I had the pleasure of attending the ClickZ conference in New York City. For a marketing nerd like myself, it's always great to get out from behind the desk and rub elbows with your peers while listening to industry leaders. This was my first ClickZ conference but I had attended the previously branded name of Search Engine Strategies (SES) conference in San Jose a few years prior. Despite the name change the quality of speakers, accommodations and food remained the same: top-notch.... Full Story

Tips For Good Blog Writing as Part of a Strong Content Strategy | 05 May 2015

Are you starting a blog for your business? Well have no fear, writing a good blog article is easy once you know how. However, getting started can be the hardest part. These tips are designed to help you write your first blog article, create a template for successful blog writing, and get more readers. Structure The overall structure of your blog article is very important for readability. It is similar to the inverted pyramid of journalism, but here are some differences that will help your... Full Story