Struggling with low email open rates? Try updating your subject lines. According to Mailchimp, the average email open rate for all industries was 21.33%. If you have a LOW open rate, you can usually blame a mix of these three factors:  The audience/segment you emailed did not align with the content of the message. Your email sending frequency isn’t aligning with your audience. Your subject line was not relevant to the recipient. Evaluating Email Benchmarks As far as... Full Story