According to PEW Research, 85% of American adults own a smartphone. More importantly, their phone travels with them as they go about their day, giving valuable behavioral insights about their shopping habits. Geomarketing is location-based marketing that uses this phone location data to reach prospects based on their physical locations. With Geomarketing, you’re able to deliver hyper-relevant ads based on where your prospects live or businesses they visit. The goal a geotargeting... Full Story