Blue Sky Marketing

What is Geotargeting in Online Advertising? | 10 February 2022

According to PEW Research, 85% of American adults own a smartphone. More importantly, their phone travels with them as they go about their day, giving valuable behavioral insights about their shopping habits. Geomarketing is location-based marketing that uses this phone location data to reach prospects based on their physical locations. With Geomarketing, you’re able to deliver hyper-relevant ads based on where your prospects live or businesses they visit. The goal a geotargeting... Full Story

SEO Best Practices for Your Blog | 04 February 2022

Last edited: February 2022 The key to SEO blog content is to be helpful to the reader. SEO best practices for your blog include publishing valuable, useful content that your readers will want to bookmark and refer to again, share to others, or link to on their own websites. Your goal: Get visitors to find your website via organic search and then KEEP them on your website with valuable content that answers their query. When visitors stay longer on your page for that search term, Google will... Full Story