The one thing that is always consistent in brand launches ... the inevitable rush at the end to do all the last minute things that your detailed plan does not include. I came to the opinion this week that what separates good marketers from the great is that great marketers have an ability to handle that last minute stress and all those details with aplomb. They stay calm, look for alternative solutions, and make a calm decision when there is conflict. Which leads me to the question ... is... Full Story