We’ve explored the reasons why Facebook is a vital part of a marketer’s toolkit. To recap in one sentence, there are 200-250 million monthly active users in the U.S., 15-20 million in Texas alone, and those people are spending an average of 50 minutes a day on Facebook properties (Facebook, Instagram or Messenger). Now, let’s talk about how to overcome the changes you’ve probably noticed on your Page in the past year, such as dwindling organic reach and less... Full Story

  "There is no such thing as digital marketing. There is marketing – most of which happens to be digital.” - Brad Jakeman, PepsiCo The realm of digital marketing often feels like a moving target, as there seem to be endless media opportunities and usage trends that constantly shift. But is this necessarily the case? Trends are not shifting as fast as you think. Research shows that users are firmly parked in a few key areas and that their presence there continues... Full Story

The casino world is full of thrills, adrenaline rushes, and money. It's a place where people go for a fun night out or in hopes of "hitting it big." No matter what the reason, casinos are an adult's Disney. They are venues which people experience completely from a brick and mortar perspective. They go into the casino, play the slots, table games, or others, see a show, and perhaps dine. Digital marketing strategy for the casino business With the larger percentage of the demographic for... Full Story

On Wednesday September 14, I stepped through the doors and became a part of Cohort 17 for the Houston class of the Goldman Sachs 10,000 Small Businesses program.  With a course schedule that includes 19 weeknight or full-day workshops, my first thought was HOW as in how the heck am I going to fit this into my already jam-packed life. Before I get to impressions, let me tell you WHY I applied for the program. My company is now six (6!) years old. My original plan was to create a... Full Story

It’s always refreshing to take a step outside of your own bubble - and nowhere is this more important than marketing. Marketers have a tendency to obtain good results and get complacent that we have done our job and effectively reached the masses. But in the 21st century, achieving successful results one time is starting to mean less and less. These days we all live on the surface of an ever-evolving landscape where change is fueled by the internet and technology at an exhausting rate.... Full Story

Thanks to the Fort Bend Chamber of Commerce for hosting the great lunch & learn about social media. Here is the presentation highlighting all of the social media channels we discussed & social advertising opportunities available. Click below to download the presentation, or download it here. Full Story

Blue Sky Marketing, a Google Premier Partner, recently participated in a digital marketing seminar conducted by Google on Sept. 28. In the webinar, Google representatives highlighted key digital marketing metrics, offered insights into digital consumer behavior, and detailed best practices for marketers. The webinar provided insights into what businesses need to keep in mind as they fine-tune their digital marketing efforts for 2017.  Mobile is King The main theme of the webinar was... Full Story